YOUR GO-TO-MARKET STRATEGY ESSENTIALLY MAKES OR BREAKS YOUR COMPANY
The Go-To-Market Strategy is one of the most important, and one of the most complex aspects of product commercialisation.
The in-depth penetration of the healthcare markets in Asia Pacific because of our local teams, makes Access-2-Healthcare one of the most cost-effective, efficient go-to-market strategists in the medical device industry.
No one factor singly determines your Go-to-Market Strategy. It’s not just market segment, or healthcare economics or regulatory only.
All the factors must be collectively considered. Our Go-to-Market consulting services are one of the few that will help you integrate all FIVE inter-dependent elements for a successful market entry
CLINICAL WORKFLOW AND ACTIVITIES
We work together on before/after clinical workflows, value stream analysis, and define the necessary path to gather clinical evidence needed for design validation, regulatory and marketing
CUSTOMER AND MARKET SEGMENT
Who are your end-customers, end-users and what are their specific needs? We work out the total addressable market together with you to maximise revenue
REIMBURSEMENT AND PRICING STRATEGY
Who pays? How do they pay? We help you decide on your reimbursement strategy and pricing model
What is the overall regulatory environment of your desired markets? We help you define the most efficient regulatory pathways in tandem with all other factors
INTELLECTUAL PROPERTY STRATEGY
How will you effectively utilize IP to improve your positioning in the market? We also advise on the complicated nature of IP ownership
Our team works together with you and assesses the interrelation between them and provide insights on the overall timeline for market entry for you.
IDENTIFY YOUR UNIQUE STRATEGY
There is no one-size-fits-all approach to Go-to-Market. Our goal is to help you formulate an effective strategy that is tailored to your needs and objectives.
- Determine your marketing strategy, product positioning, pricing, distribution model by gathering in-country insights and feedback
- Identify the areas where you are likely to succeed and the areas where you are likely to fail and hence, develop the best approach for you
- Identify and grab potential opportunities that will increase your chances in market penetration.The right preparation and validation will give you more confidence to execute your market entry processes
Once the top level is completed, our local experts are available to help you in-country – because in-country execution matters!
See how this is done via our case study.
You gain local knowledge on the market tendencies, customs, culture, behaviors, that are critical to market success.
With market validation, your product is much more accepted when launched.
The two-step process potentially reduces risk of unnecessary and excessive investment – you actually save money!